Delta College Brand Standards

Delta College's Brand Standards help protect the brand identity of the college. The visual representation of a brand (such as colors, logos, typefaces, symbols) is known as the brand identity. The brand identity is what makes a brand instantly identifiable to the viewer. Correct usage of the Delta College Brand Standards will ensure that the viewers will recognize the materials as coming from Delta College.

Branding is more than just sticking a logo on a brochure. It is about defining what kind of experience we want our current and potential students, faculty, staff, alumni, friends and the public to have with our institution and what kind of reputation we want to build. It is our goal to establish and maintain visual consistency, which in turn supports a strong sense of identity and excellence for Delta College. Adherence to these standards will help build and maintain the college's brand image in a diverse marketplace of academic brands.

All departments and offices associated with Delta College must follow the Brand Standards. Any outside agency producing materials for Delta College programs, departments, or other entities must also follow these standards.

If you have any questions regarding the Delta College Brand Standards, please contact the Director of Marketing, Communications, and Outreach. If you would like to suggest a design that strays from the established guidelines, please send us the design concept for review and approval before it is produced.

Brand Standards

• Brand Standards for San Joaquin Delta College (.pdf) (updated January 2024)
• Board Policy 3755 Creating and Use of District Logos and Mascot (.pdf)

Logos

Logo (for light background)

Logo (for dark background)

Fonts

Click on the links below to view and download the fonts to your computer. You will also need to unzip and install the fonts to be able to access them.

• Zurich Font Family (.zip) 
• Open Sans Font Family (.zip)
• Impact (.zip) 

If you need help installing these fonts, follow these Font Installation Instructions

Colors

Templates

Co-Branded Logo Templates

• Delta Logo + Dept Name | Canva Template
• Delta Logo + Custom Logo | Canva Template

​​If you need help designing a custom logo, please fill out a Design Request Form

Presentation

• Standard MS PowerPoint Template (4:3) (.pptx)
• Widescreen MS PowerPoint Template (16:9) (.pptx)
• Canva Presentation Template

Letterhead

• Letterhead MS Word Template (.docx)
• Memo MS Word Template (.docx)
• Letterhead Canva Template

Publication Center Orders

• To order new business cards, letterheads and envelopes, please visit the Publication Center.