Delta College Brand Standards

San Joaquin Delta College Brand Standards

Delta College's Brand Standards help protect the brand identity of the college. The visual representation of a brand (such as colors, logos, typefaces, symbols) is known as the brand identity. The brand identity is what makes a brand instantly identifiable to the viewer. Correct usage of the Delta College Brand Standards will ensure that the viewers will recognize the materials as coming from Delta College.

Branding is more than just sticking a logo on a brochure. It is about defining what kind of experience we want our current and potential students, faculty, staff, alumni, friends and the public to have with our institution and what kind of reputation we want to build. It is our goal to establish and maintain visual consistency, which in turn supports a strong sense of identity and excellence for Delta College. Adherence to these standards will help build and maintain the college's brand image in a diverse marketplace of academic brands.

All departments and offices associated with Delta College must follow the Brand Standards. Any outside agency producing materials for Delta College programs, departments, or other entities must also follow these standards.

If you have any questions regarding the Delta College Brand Standards, please contact the Director of Marketing, Communications, and Outreach. If you would like to suggest a design that strays from the established guidelines, please send us the design concept for review and approval before it is produced.

Brand Standards


Logo (for light background)

SJDC Logo Color Vertical for Light BackgroundSJDC Logo Black & White for Light Background

SJDC Logo Color for Light Background 

Light Background Logo

Logo (for dark background)

SJDC Logo Color Vertical for Dark Background SJDC Logo Black & White for Dark background 

SJDC Logo Color Horizontal for Dark Background 

SJDC Logo Black & White for Dark Background


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Primary and Secondary Colors

PowerPoint Template


Publication Center Orders